The number 1 question we get asked…
What should we wear?
And to be fair, it’s a great question, because yes what you wear will make a difference.
Cohesion in clothing choices especially for a family photo that might end up framed on the wall for years can elevate the entire image. When outfits are chosen with intention the final photograph often looks more polished or more timeless or plain and simply they’re just more pleasing to the eye. Think about a Vogue editorial or a styled magazine shoot, Every detail is carefully planned And while your family session is the furthest thing from a fashion shoot the principle still applies. A carefully curated wardrobe will add to an image.
But here’s the other side of it and to me, this is just as important: You’re not Vogue. You’re a family.
You have busy lives, small children, reluctant teens, muddy shoe and nappy emergencies. You probaly won’t have time to spend hours styling everyone’s outfits to perfection but that is totally okay. In fact, some of the most meaningful natural, and joy-filled portraits I’ve taken are of families who showed up just as they are. Slightly mismatched, but laughing. not perfectly in place, but arms around each other.
That’s real life. and it photographs beautifully.
So, here’s my honest experience-backed advice:
Yes, make an effort. But don’t overthink it.
Choose outfits that feel like you but maybe the best version of you on a good day. Think about how the colours will look together. neutrals, earthy tone or soft palettes tend to work well. Avoid loud logos and lour patterns. But don’t feel pressure to match perfectly. It’s not about uniformity. it’s about harmony. There’s a difference.
And most of all: show up ready to connect, to laugh, to play, to be yourselves. The magic comes from that. The clothes are just the frame.
Quick Tips for What to Wear to Your Family Session:
Choose clothes you feel good inL comfort and confidence always shine through.
Think about tones, not matching sets. Harmonious colours work better than identical outfits.
Neutral, earthy, or soft colours tend to photograph beautifully in both studio and outdoor settings.
Avoid loud logos, neon colours, and overly busy patterns. They’ll draw the viewers away away from faces and can be distracting.
Layers, textures, and simple accessories can add depth and interest.
Don’t stress about perfection. Some of the best images are the ones that feel most real.